Initial Consultation

At the beginning, I will need all relevant information and access to statistics — ideally Data Warehouse (DW).

Creative Brief

A creative brief for the internal team, access to material creation, implementation, and evaluation. A learning phase for the entire team.

Integration Check

Server-side setup, deduplication, sGTM, adjustment of ROAS to PROAS, etc.

Execution

Progressive scaling, a roadmap with specific goals, 1-on-1 management, and reporting.

Follow-up

The next step is to review the outcomes and define further actions.

Operations

Long-term process setup, training of internal executives, and consultations

Partners

Long-term, stable collaborations are the foundation of success and satisfaction on both sides.

I’m interested

30-minute free consultation

Non-binding inquiry

FAQ

For owners and managers of e-shops who already understand basic or advanced metrics and want to accelerate growth, revenue, profitability, or efficiency in existing or new markets.

It depends on the initial state and various factors, but the goal is rapid progress (the motivation is to transition to a success-fee model as soon as possible).

Myths

Truth: More channels = more chaos if there’s no strategy. Many brands could grow significantly with just 1–2 well-optimized channels. The same applies to the number of campaigns — there’s no need to run 250 campaigns with 10 ad sets each.

Truth: Functionality, conversion logic, and website speed often have a greater impact than visuals. Good UX sells even without “wow” graphics. Design is fairly subjective — if the website meets UX standards, that’s not an issue.

Truth: Customers buy value, not just price. When you have strong positioning, trust, and service, you don’t need to undercut the competition by €1. Multi-segment e-shops are a great example of this.

Truth: Too many options often paralyze decision-making. It’s better to optimize your portfolio — focus on what has real potential and margin. Margin is the alpha and omega of scaling today. Doing it with a 20% margin in a highly competitive environment like Meta Ads likely doesn’t make sense.

Truth: Rapid growth without profitability or control can destroy a company. Healthy growth — sustainable and profitable — is far more important.