It includes strategic analysis, identification of growth bottlenecks, actionable optimization proposals, and support with implementation that delivers measurable results. I’m a firm believer in going after the low-hanging fruit first – we’ll save the most complex stuff for later.

We start with an initial audit and consultation. Then we co-create a clear plan of action. Depending on your needs, this can be a one-off setup or ongoing strategic collaboration. Many brands use my consulting services in regular cycles.

Ecosystem growth. More efficient channels, a deeper understanding of media incrementality, and better performance evaluation than just looking at ROAS or ad spend ratios like MER/PNO.

Yes – as long as you have some traction, a working product, and basic infrastructure in place. Acceleration helps you grow more efficiently, without wasting your budget on trial-and-error.

Pricing depends on the scope and nature of the collaboration. The initial consultation is non-binding and helps identify the most suitable approach for your case. A proper growth program isn’t cheap – I routinely manage budgets of €1M+ per month. You wouldn’t want this to be cheap.

Absolutely. I often work alongside in-house teams as a strategic partner who brings external insight, proven methods, and helps the team focus on what really works. At a certain stage, an internal team is a must – and partnering with someone external just amplifies their impact.

It depends on your current situation and many variables. But since my motivation is to move towards a success-fee model as soon as possible, the work tends to move fast.

Truth: More channels = more chaos without a strategy. Many brands could grow significantly just by mastering 1–2 channels. The same applies to campaign volume. You don’t need to run 250 campaigns with 10 ad sets each.

Truth: Functionality, conversion logic, and site speed often matter more than visual aesthetics. Good UX sells – even without “wow” graphics. Design is subjective. If the site meets core UX standards, it’s probably not your biggest problem.

Truth: Customers buy value, not just price. If your positioning, trust, and service are strong, you don’t need to undercut the competition by €1. Multi-segment e-shops are a great example of this in action.

Truth: Too much choice often leads to decision paralysis. Focused portfolio optimization works better – double down on what has both potential and margin. Margin is the alpha and omega of scaling today. Trying to scale on 20% margins in a space like Meta Ads is likely a losing game.

Truth: Rapid growth without profitability or control can crash your business. What matters more is healthy growth – sustainable and profitable.