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FAQ
For online stores that want an objective overview of their e-commerce performance – whether before launching campaigns, when results are stagnating, or as a foundation for future marketing or business decisions.
A comprehensive evaluation of performance channels (Meta, Google, email, etc.), website technical setup, UX, analytics, conversion path, product portfolio, and pricing. I identify what works, what’s holding you back, and where the biggest opportunities lie.
An audit is a diagnosis – the output is a clear report with recommendations. Optimization is the next step – implementing changes, testing, and fine-tuning the system. So, the audit is an excellent foundation for any further improvements.
We start by gathering data, access, and goals. Then I conduct the audit, analyzing all key areas. The final output is a document with concrete findings and recommendations – which can be executed by your internal team or together with me.
Initial findings can often be shared within a few days. A full audit typically takes 1–3 weeks, depending on the scope, data access, and the size of the store.
The price depends on the scope – whether we’re focusing only on campaigns or diving deeper into UX, analytics, and portfolio. I always aim to propose an audit that offers a high return on investment based on identified issues and goals.
That’s actually a plus – the audit serves as an independent mirror. It helps internal teams and agencies get an external perspective that often reveals hidden issues or untapped potential. The audit can also be a valuable roadmap for improving their work.
Myths
Reality: An audit is a growth tool, not just a problem fixer. It helps identify hidden opportunities and optimize working parts to deliver even greater value. It acts as a health check for your e-commerce system.
Reality: A quality e-commerce audit connects numbers with context – it reviews not only channel performance but also UX, product offering, margins, the customer journey, and budget management. Metrics are only the starting point.
Reality: Internal teams are often too embedded in the system. An external audit provides distance, market benchmarking, and uncovers blind spots that internal teams might miss precisely because they work with the system daily.
Reality: A good audit ends with actionable recommendations prioritized by impact and complexity. The goal is not just a document, but real change — without “data paralysis,” focusing on improvements you can implement immediately.
Reality: The audit helps you identify what needs to be addressed first. It supports setting the right priorities and often reveals that the problem isn’t where you initially thought it was.
Reality: Ideally, an audit is the first step toward ongoing optimization and growth. Market conditions and technology change, and the audit helps maintain performance and competitiveness over time.