At the first meeting, I like to learn more about the project and its status, its weaknesses and strengths.

In-depth audit is the cornerstone for defining KPIs in the future. By default, it includes the technical and communication-marketing part.

I am a supporter of realistic goals. We do not meet to analyze the price per click, we solve e-commerce strategically and long-term.

Goals look great on paper, but they need to be achieved individually. With an agency or external developers.