Initial audit

By default, I perform an audit across the entire digital footprint, but it is possible to arrange an audit of a specific part individually.

Preparation

The preparation of the strategy will take approximately 2 months with your cooperation. Another period must be reserved for defining tasks. December is too late for a Christmas campaign.

Consultation

In the beginning, we will define the exact scope and, based on the briefing, I will better understand your internal processes.

Executive

The output is a summary of tasks for you and your agency. At this point, I remain in the position of consultant and control the executive of individual tasks.

Partners

Long-term stable cooperation is the basis of success and satisfaction on both sides.

Want to talk? The feeling is mutual. These are the best ways to make it happen.

30 minutes free consultation

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FAQ

For brands that don’t just want to “run ads,” but want to understand why, to whom, what, and where they communicate. Ideal for e-commerce businesses with long-term growth ambitions, who don’t want to spend only on performance, but aim to build a strong brand and market position.

An analysis of target audiences, product offering, product portfolio, marketing channels, communication archetypes, and the competitive landscape. The result is a clear and actionable plan – not a 50- slide presentation no one will ever implement.

We start with a data and insight phase (audits, interviews, analyses), followed by developing the strategic concept and communication framework. Finally, we validate the direction with your team and create an execution plan. If needed, I can stay on board as a strategic advisor during implementation.

Strategy isn’t about when to launch a discount. It’s the way you think about growth and why you make specific decisions. It helps you prioritize, focus on what really matters, and avoid the chaos of “testing everything.”

Usually 3–6 weeks, depending on complexity and data availability. Smaller strategies can be delivered more quickly, but for brands with bigger ambitions, it makes sense to
go deeper.

It depends on the scope. This is not a templated presentation, but a tailor-made strategy aligned with your brand, segment, and team. After an intro call, I’ll provide a clear proposal with pricing and deliverables. Just to be transparent – I don’t take on projects in the low hundreds.

Great – we can build on that. But often, old strategies are outdated, too theoretical, or poorly implemented. I can review and update the existing strategy, or propose a new
direction based on real data and current goals.

Myths

Reality: Without a strategy, you are just testing randomly. Sometimes you get lucky, but mostly you don’t. A strategy doesn’t forbid testing — on the contrary, it provides a framework, order, and direction. There is a difference between systematic testing and improvisation.

Reality: A quality strategy serves everyone on the team — whether it’s a performance marketer, copywriter, or designer. If it can’t be used for practical decision-making, it’s not a strategy, just a document to collect dust.

Reality: Without a clear foundation, you may waste budget unnecessarily. Strategy helps properly set segmentation, offer, messaging, and prioritization. Even a basic version can save you time and money.

Reality: Smaller and midsized companies especially can’t afford to do marketing without a system. Every bad decision hurts. A strategic framework helps them focus on what really works — without waste.

Reality: That’s not enough. If the strategy is not shared and clear, the team improvises. The result is incoherent communication, unclear decisions, and poor performance across
channels.

Reality: Markets, customer behavior, and algorithms are constantly evolving. Strategy must be a living document — the foundation can stay, but tactics and execution need to adapt. Otherwise, you lose relevance.